LA Mediators

Mediators of Southern California

Marketing your Mediation Services with your own personal Calling Card Video Blueprint

So you want to be a rock star? Well maybe not, how about rocking the cyberworld with your personal mediation video? More like it huh! Well read on...
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that's okay too. I don't think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward and can assist with spreading the word about the benefits of alternative dispute resolution while driving more business to your website as you start to brand your web presence. Having a video can help boost your profile in the search engines. Which of course, will bring visitors to your web page and that is worth its weight in gold alone when it comes to marketing your mediation practice.
I have read that video marketing appeals to more of the viewer’s senses and traditional text-based marketing only appeals to the sense of sight. Video marketing demands the use of the sense of sight and sense of hearing and most importantly “emotion”.-“A WOW calling card” That’s what can be grabbed essentially through video much easier then text. Imagine someone for the first time watching your video and saying “Wow, this is the perfect mediator for my case” next, your phone is ringing off the hook! I believe if produced right, it can happen to you!!
When you promote your services through a video talking about your particular subject, viewers will most likely establish a sense of recognition to you in the video. Your prospects get to put a face alongside the valuable information that you are sharing. With this, YOU the MEDIATOR as the speaker in the video can get the benefit of being known for your vast knowledge and experiences, which increases your credibility and reputation.
If your viewer finds your video useful and appealing, they most likely will SHARE it with their friends, colleagues, post it on their Facebook, Twitter page, LinkedIn page or more. Virtually getting you known as the experienced mediator in the area(s) you specialize in. The secret is in how you execute the idea so that the video will look interesting and “go viral”. With that said, start thinking about your own video and what you can do to create and grab your audience while marketing yourself and your mediation practice.
Personally, I know it works because I have a video on my web page (not my personal video) and I have experienced positive marketing feedback from that one video alone.
My question to each of our members:
How much would you be willing to pay to produce “Your Video Marketing Calling Card?”
The reason why I ask is that we would like to offer this to our LA Mediator members and would appreciate your thoughts on this video marketing idea.

Please e-mail your thoughts and price you would be willing to pay :
In the subject line put “Mediator’s Video” or just add a comment below in the comment section.
Thank you very much for taking the time to reply. Your thoughts and opinions are valued!
Kym Adams,
Executive Director

Views: 17

Tags: Video


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Comment by Kym Adams Director of CEDRS on November 29, 2009 at 12:30pm
Thanks Lamarr, After Christmas I really want to get this plan into action. What I am thinking who ever wants to jump on board then we can all plan a time to meet and create a mediators video business plan. I have a general idea on the expense and should have that confirmed in a couple of weeks.
Bob and Charles have some great ideas too! I will keep you posted!
Comment by Lamarr Banks on November 29, 2009 at 9:38am
Excellent Idea Kym,

As in all avenues of life, the personal touch is always a plus. It also gives the potential client base a look at the Mediation Industry, while not having to pick up that heavy phone!. I can see endless possibilities.....! I agree with Gregory's assessment as well. You could pose a question of the month (or week?) and have members respond with their opinions. Awesome Idea Kym!


Comment by Georgia Daniels on November 28, 2009 at 4:20pm
It's an interesting concept. I am interested if it is not too expensive.
Comment by Kym Adams Director of CEDRS on November 28, 2009 at 3:26pm
Wow..Gregory that gives me another idea..what a way to promote LA Mediators too! The high profile place to go when looking for that special mediator. I can't wait to talk to Charles and Bob about. Thanks again. Great LOVE IT!
Comment by Kym Adams Director of CEDRS on November 28, 2009 at 3:20pm
Great thoughts Gregory! Thank you very much for taking the time to share!
Comment by Gregory Stone on November 28, 2009 at 3:18pm
Video can be expensive, as it is time-consuming.

That said, there are ways to lower the cost by standardizing the look for a number of mediators and shooting all in one setting. For example, one could standardize the look of the LA Mediator video profile.

The challenge in most cases is content. How does one provide a visually interesting piece on a subject that involves many non-visual elements. The content should be carefully considered.

One way to produce more interesting footage is to produce a round table discussion in which the interaction between mediators provides a snapshot of communication and interpersonal interaction.

Or one can stage a question and answer format with different mediators responding to different questions. Such a format keeps the profile more lively.

Or one can cast a person as the LA Mediator "news person" who interviews mediators in different settings as though putting together a program on how mediators see the world -- seeking the unique and human aspects of mediators. The challenge is keeping it real and not too staged.

Anyway, that's a few thoughts...



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