So you want to be a rock star? Well maybe not, how about rocking the cyberworld with your personal mediation video? More like it huh! Well read on...
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that's okay too. I don't think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward and can assist with spreading the word about the benefits of alternative dispute resolution while driving more business to your website as you start to brand your web presence. Having a video can help boost your profile in the search engines. Which of course, will bring visitors to your web page and that is worth its weight in gold alone when it comes to marketing your mediation practice.
I have read that video marketing appeals to more of the viewer’s senses and traditional text-based marketing only appeals to the sense of sight. Video marketing demands the use of the sense of sight and sense of hearing and most importantly “emotion”.-“A WOW calling card” That’s what can be grabbed essentially through video much easier then text. Imagine someone for the first time watching your video and saying “Wow, this is the perfect mediator for my case” next, your phone is ringing off the hook! I believe if produced right, it can happen to you!!
When you promote your services through a video talking about your particular subject, viewers will most likely establish a sense of recognition to you in the video. Your prospects get to put a face alongside the valuable information that you are sharing. With this, YOU the MEDIATOR as the speaker in the video can get the benefit of being known for your vast knowledge and experiences, which increases your credibility and reputation.
If your viewer finds your video useful and appealing, they most likely will SHARE it with their friends, colleagues, post it on their Facebook, Twitter page, LinkedIn page or more. Virtually getting you known as the experienced mediator in the area(s) you specialize in. The secret is in how you execute the idea so that the video will look interesting and “go viral”. With that said, start thinking about your own video and what you can do to create and grab your audience while marketing yourself and your mediation practice.
Personally, I know it works because I have a video on my web page (not my personal video) and I have experienced positive marketing feedback from that one video alone.
My question to each of our members:
How much would you be willing to pay to produce “Your Video Marketing Calling Card?”
The reason why I ask is that we would like to offer this to our LA Mediator members and would appreciate your thoughts on this video marketing idea.
Please e-mail your thoughts and price you would be willing to pay : Mediate2u@aol.com
In the subject line put “Mediator’s Video” or just add a comment below in the comment section.
Thank you very much for taking the time to reply. Your thoughts and opinions are valued!